I'm a Product Design Director with 10+ years in product design, built on a decade of digital design before that. I currently lead design at Mediana, a B2B omni-channel communications platform, where I built the design system from scratch and shape its AI-native campaign products. Previously, I led the Commercial design chapter at Digikala, the Middle East's largest e-commerce platform, where my team's work took seller onboarding conversion from 5.6% to 33.7%.
