Ready Minds

Marketplace for experts and businesses

About Project
ReadyMinds is a global platform that links businesses with consultants, independent talent, agencies, and other business professionals. Where businesses and consultants collaborate in novel ways to realize their full potential. This platform is built on a motto of removing the barrier between these two parties, and avoiding businesses to throw their budgets on old useless marketing channels like cold calling, cold emails and such. With ReadyMinds your business can get meaningful conversation with professionals in different industries
Year
Feb 2022
My Role
Head of Design

The Process

01.
Empathize
Conducting Surveys, Deep Interviewing, Competitor Analysis
02.
Empathize
Conducting Surveys, Deep Interviewing, Competitor Analysis
03.
Empathize
Conducting Surveys, Deep Interviewing, Competitor Analysis
04.
Empathize
Conducting Surveys, Deep Interviewing, Competitor Analysis

Survey

Surveys have been sent to more than 100 freelancers currently working with similar platforms, and we have got responses from 80% of them. Here are some of the survey results.

Interviews

Based on the survey results, I chose 15 users who have responded to the survey for an in-depth interview. The main targets of these interviews were to find users' main reasons to work as a freelancer, their potential problems, and preferred parts of each platform with working with other platforms. Based on the interviews, we obtained the following data:
  • Main reasons to prefer freelancing
Good income, Free to work anytime and from anywhere.
  • Popular platforms
Fiver, Freelancer.com, Upwork, logotournament, guru.com, peopleperhour.com, toptal.com, ... ...
  • The best price/revenue level
Logotournament for freelancer logo designers.
  • preferred type of working
Offer predefined packages to customers so they can choose between different options.
  • The most important factors for choosing a platform
Validation system of freelancers, Commission rate, Competition level.
  • The most used device while working with freelancing platforms
Usually desktop web, and sometimes and for some of specific tasks (e.g. stay connected with clients or manage projects), mobile.

Competitor Analyses

Five of the most popular freelancing platforms are selected for competitor analyses.

Defining Proto-Personas

Tom Warner
Toronto, Canada
Age 32
Status Married
Education Master of software engineering
Occupations Software developer in a medium-sized company for 5 years
Income 77,000 CAD per year
Places He spends the most of his time in the office, and the rest of his time at home
Devices Laptop, Smart phone, iPad
Most used app Instagram, Emails, Zoom,Spotify, Skype, professional softwares
Hobbies Music, Spending time with friends, Video games
Pain poins
1- He wants a better job.
2- He is trying to increase his income.
3- He wants to use his free time.
End goals
1- He wants to work as a freelancer in order to earn more money in his spare time.
2- He wants to get personal projects through freelance sites.
3- He wants to be hired by larger companies by doing more projects and expanding his resume.
Scenario
Tom is a front end developer. He works for a company and works in his specialty. He plans to use his free time and get personal projects to increase his income.
Brigitte Bellon
Paris, France
Age 30
Status Single
Education Master of Architecture
Occupations Owner of Architecture and Design studio
Income 900,000 € per year
Places She spends the most of her time in the office and the rest of her time at home
Devices Laptop & iPhone
Most used app Instagram, Emails, Skype, Youtube
Hobbies Traveling, Tennis
Pain poins
1- She wants to have a purposeful activity on social networks.
2- She wants to update the design of her website.
3- She also needs expert advice for these tasks.
End goals
1- She wants to expand her business.
2- She wants to have a website with a modern design so that she can present her projects on it.
3- She wants to do this with careful planning to get the right result.
Scenario
Brigitte is an architect and owns an architecture and design studio. She intends to introduce her brand more widely. Therefore, she decides to have a purposeful activity in social networks and also to update the design of her website.

Customer Journey Map

As long as this product has two types of user, I conduct two customer journey map, one for the freelancers or experts, and one for customers.

Problem statement

Everyday there are hundreds of hours wasted on a fact of acquiring the right talent and also for talents to get connected to the right businesses. The world of business is in need of not only freelancers but also professional consultants with very specific specializations. It’s very difficult in current climate for businesses to find the right consultants, and on consultants world, a lot of time and money is wasted on repetition of meet and greet, and no monetary incentive for consultants to talk to businesses. That’s where ReadyMinds comes to play to not only connect businesses and consultants, but also having an incentive for consultants and professionals to make sure their time is not wasted.

Ideation

We wanted to make sure to have an easy way for consultants and businesses to connect to each other through ReadyMinds platform, with low to zero training on how to discover each other. The idea was through our verification process we make sure the integrity of both parties are reserve. At the same time, businesses can find the right consultants with the least amount of time.

Wireframes

Color Palete

Typography

Components

Design

Design | Dark

Other Works

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